March 16 at 06:00
Former Australian Cricketer Brett Lee took part in a function to discuss the importance of screening newborns for early detection of hearing loss, held at the Kohzikode Government Medical college in India. Kozhikode also known as Calicut, is a city in the state of Kerala in southern India on the Malabar Coast. Kozhikode is the largest urban area in the state.
Lee, appointed as the global brand ambassador of “Cochlear”, the hearing implant maker, was in the city as part of the drive to create awareness on hearing health. Lee said his mission was to spearhead the “Sounds of Cricket” campaign to increase awareness of the significant medical, social and economic impact that hearing loss can make on individuals and their families. Dr P Muraleedharan Namboothiri from the ENT department of the government medical college, said they started cochlear implants a year ago, and have carried out about 180 such surgeries. “The state has around 105,000 people who suffer from hearing impairment. We are of the opinion that if hearing impairment can be identified during the first three years, it will be very easy to cure hearing loss,” he said. “Hearing loss is a global public health issue. Most people are unware of the advanced treatment options available. So, our mission is to spread an awareness about these treatments to the public,” he added.
Source:The Indian Express